Record a business podcast.
Here at Monkeynut Audiobooks and Sound, we are experts in recording professional podcasts. It’s our priority to ensure quality sound production on everything we do! As well as working with the world’s leading audiobook publishers, we are proud to have created hundreds of top-ranking podcasts. Whatever your business podcast is about, Monkeynut are guaranteed to make sure it sounds great!
Business podcasts
Podcasting has become a very popular method of communication over the last decade, with the number of podcast listeners rising sharply every year. According to the latest podcast statistics, the number of listeners worldwide is expected to reach 424.2 million this year (by the end of 2022). Generally speaking, that's 1 in every 5 internet users - and the number is only set to climb.
As such, podcasting has proven to have massive reach - both for potential customers and clients.
Why create a business podcast?
Every year your potential reach is growing and growing, with the podcast medium becoming a more popular method of communicating information.
With a business podcast, you can let your clients (both current and potential) know that you are the expert in your field. You can demonstrate your authority in your chosen business niche - and can provide tips, tricks and advice for your valued customer base. By providing an authoritative podcast, you can become the ‘go-to’ in your field for expert advice. And the more listeners you have, the more sales and recommendations you’ll gain.
Business to business podcasts
The same applies to B2B podcasts. If your company works with other companies (e.g. a supplier, a recruiter etc) then demonstrating your authority is key to gaining new professional relationships. If you offer helpful advice and tips, you could find that newer businesses seek out your help and collaboration on their products and campaigns. Gain new business partnerships and clients with B2B podcasts.
The pros of a business podcast
Reach a massive audience - more and more people of all ages are listening to podcasts regularly. And if your customer base has anything to do with tech at all - podcasts are a no-brainer!
Demonstrate your authority - potential customers can listen to you and your staff speak in real time on the topics you are most passionate about. You can show that your company is the absolute authority on this topic, creating brand trust, recognition and ultimately more sales.
The personal touch - creating a business podcast is more personal than a standard blog. Your audience gets to hear your voice, get to know you as a person, not just a random company director. And if you want them to be able to put a face to a name - no problem! Our podcasts can also be videoed.
Cover a wider range of topics - with a regular podcast, you can cover many different topics. You can tackle more complex and difficult issues without fear of being misunderstood from the lack of tone that writing can sometimes lead to.
ROI - the return on investment from a podcast is often very high. With podcast pricing being fairly low, and potential reach being high, you can potentially gain a lot of leads, interest and sales from very little output.
Tax expenses - creating a podcast is a key part of your marketing and advertising, and consequently can count towards your tax expenses expenditure.
Green marketing - market your message to interested followers (inherently warm leads) rather than wasting time, money and emissions on a traditional flyer or leaflet campaign. Most flyers won't make it to interested parties and will end up straight in the bin! Not so with podcasts - only those interested will tune in, making it a much more efficient and eco friendly marketing strategy.
Marketing in perpetuity - unlike a flyer that will eventually end up in the bin, or a Facebook ad that will eventually run out, podcasts offer marketing forever. The podcast will always be there to listen to - whether in a week, a year or a decade.
Our podcasts do good - for every podcast we record, we donate the money to plant 5 trees through charity JUST ONE TREE. Learn all about their fantastic work on our Plant a Tree page.